Bridging the gap between online and in–club
With timetable and class information creating high demand on staff, the value that digital could bring to the in–club experience soon became apparent. Interactive digital notice boards were strategically placed in high traffic areas, and would become the destination for club information, leaving reception staff to focus on delivering exceptional customer service.
All members great and small
With family at the heart of the Harbour Club offering, the audience was broad, both in age, height and digital literacy, all factors influencing our design decisions. Size and location of the digital screens, complexity of UI and interaction, and accessibility of content needed to accommodate each member profile, and sometimes all of them at once.
Utility for members and staff
The screens have become a destination for members to gather and explore the timetable and an effective sales tool during tours of the club. Harbour Club now blends the best quality fitness experience with intelligent digital, enabling its staff to deliver the first–class customer service that you’d expect from London’s finest health clubs.
